Commercial & Membership Revenue Growth

 

CMRG specialises in supporting membership-based organisations by providing insights into member attrition, enhancing retention of suitable members, and developing consistent revenue streams through sponsorship's, events, and competitions.

Led by Industry experience. Practical solutions. Focused on revenue enhancement.

 

Common Leakage Points

  • Quiet lapses and disengagement
  • Under‑used competitions & events
  • Unstructured sponsorship
  • No clear commercial owner

What CMRG Does

Our diverse array of specialised services is designed to cater to your unique needs.

We prioritise understanding your requirements and delivering effective, practical solutions that truly resonate with you.

Investigate

 

Membership journeys, engagement signals, pricing & value, and commercial gaps.

Fix

Retention improvements, clearer offers, engagement triggers, and sponsor‑ready assets.

Grow

 

Launch events, competitions, and structured sponsorship using a proven model.

The CMRG 90‑Day Growth Sprint

The 90-Day Sprint is a focused engagement designed to identify membership leakage, unlock under-performing commercial revenue and implement practical fixes that deliver measurable improvement.

 

We don’t sell retainers or long-term lock-ins — just clear work, clear outcomes, and systems you keep.

Days 1–30

Diagnose
Drop‑off analysis, engagement audit, sponsorship review.

Days 31–60

Build
Retention actions, commercial structure, sponsor packages.

Days 61–90

Implement
Hands‑on activation and systems left behind.